Lapierre surprised the industry with its e.i. electronic rear suspension at its 2013 product launch in Morzine, France, where the announcement's wow factor nearly overshadowed the French brand's stellar mountain bike lineup. For the upcoming season, Lapierre boldly redesigned its performance off road bikes with a lot of input and testing by one of the most decorated downhill racers of all time. Nicolas Vouilloz is famous for his meticulous preparation and his scientific approach to all aspects of racing, so it should come as no surprise that Nico applied the same ethos to his position as Lapierre’s technical consultant. The message was: name-brand components, through-axles on every frame, dropper seat posts, shorter stems, wider handlebars, lower bottom brackets, slacker geometry and more aggressive tires across the board. In short, Lapierre’s design team listened to Nico and turned the volume up to eleven.